A real estate brand that’s doing unconventional things for a new market.
Working closely with Adamamerica, I created a visual language that reflects their values and commitment to new standards of quality, transparency and simplicity.
Simple typography and an ascetic color treatment contrasts and complements the complexity of the imagery.
The company’s mix of new ideas and traditional business practices is represented in the Gill Sans typeface. Humanist and cleanly modern, it incorporates influences of classic typefaces.
A minimalist, yet highly recognizable symbol cements the brand’s identity throughout different multi-media channels.
Made in NYC